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Local Google Ads Management in CT

We create and manage Google Ads campaigns for small businesses.

Let us build visibility for your business, position you at the top of the Google search results, and drive phone calls to build a steady pipeline of new customers.
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Why Invest in Google Ads?

Google Ads allow you to display local services ads at the top of the search results in the form of sponsored listings. Google Ads are a type of pay-per-click (PPC) advertising, also known as paid search.

Here are the primary benefits of advertising with Google Ads:
  • Get Results Fast – Google Ads will get your small business on Google’s first page in days, not months. 
  • Be the #1 Business – When your business is at the top of Google search results, you’re also at the top of prospect’s minds. 
  • Increase Sales – People searching for your services are more likely to purchase. 
  • Precise Targeting – Target your ideal prospects by location, age, gender, income, and time of day. We combine demographic targeting, keyword targeting, and device targeting to help maximize the effectiveness of your ads.
  • Special Promotions – With Google Ads, we can put extra emphasis on specific services and special offers to encourage potential customers to make a purchase.
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Generate More Incoming Phone Calls

Mobile Click-to-Call Ads

Incoming phone calls are one of the most valuable types of leads for many small businesses. With our Google Ads service, we use mobile click-to-call ads to drive incoming phone calls for your business.

Consider these statistics:
  • More than 60% of Google searches are now conducted on mobile devices
  • 40% of all mobile searches are for local businesses
  • 75% of local searches result in a transaction
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Instant #1 Rankings in Google Maps

With our Google Ads service, some of your ads will be displayed directly within the map results.

If you're also investing in SEO, map ads are a great way to gain visibility and generate leads for your business in the immediate term as we build your SEO foundation over the long term.

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More About Our Google Ads Services

Our Google Ads local services also include the following:
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Precise targeting – We conduct keyword research to make sure your ads are shown to your ideal types of prospective local customers. We then advertise your business on mobile devices, tablets, and desktop computers to reach your ideal audience, targeting geographically and running ads at specific times of day and days of the week to maximize results.
Ad types – We use mobile click-to-call ads as well as text ads. We also take advantage of various Google Ad Extensions to increase the visibility of your ads.
Enhanced tracking – Our Google Ads service includes caller ID phone tracking and sales reports to track which keywords and ads are driving revenue for your business.
Landing page creation and optimization – We’ll design and optimize custom landing pages to properly position your business and maximize leads.
Monthly calls with Ad Consultant – You’ll receive monthly calls with our Ad Consultant to get expert answers to all of your questions.
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LOCAL GOOGLE ADS CASE STUDIES

#1: 60% Increase in Leads

Background

A client near Boston, MA was previously using a different agency and wanted to improve performance

What We Did

  • Completed a Google Ads Audit to identify opportunities

  • Allocated the budget to maximize conversions for less cost

  • Identified and targeted top-performing keywords rather than using broad match

  • Optimized bids per device

Results

  • Increased conversions from 10 in May to 16 in June (60% increase)
  • Decreased cost/conv from $152.46 in May to $44.28 in June (71% decrease)
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#2: Reduced Cost Per Lead By 33%

Background

A small business owner was already advertising, but was not happy with the results

What We Did

  • Installed proper conversion tracking
  • Optimized the ad schedule and budget
  • Adjusted bids per device
  • Tested new ad copy

Results

  • Reduced cost per lead from $48 to $32 over 2 years (33% decrease)
  • Generating 51 more leads per quarter from the same ad budget
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#3: 80% More Calls in 7 Months

Background

Another small business client was using a different agency and wanted to improve performance

What We Did

  • Completed an Audit to identify opportunities to improve
  • Built a new Google Ads account (previous agency wouldn’t give our client their account)
  • Optimized bids and budget to focus on top-performing keywords
  • Optimized bids per device

Results

  • In June (first full month), 15 phone calls with $59 cost per call.
  • In December, 27 phone calls with a $29 cost per call. Increase in calls of 80% and decrease in cost/call of 50%

Frequently Asked Questions About Google Ads

What are the benefits of local Google Ads?

Using Google Ads for your business comes with quite a few benefits, such as:

  • Fast results

  • A massive reach - which means more traffic

  • Increased conversions

  • Incredibly precise targeting

  • Full user control

  • Works with any size budget

  • Increase ROI

How effective are Google Ads?

Google Ads, if done right, are very effective.

How much does Google Ads cost?

Google Ads costs however much you are willing to spend because you set the budget. And, once the budget has been met, Google Ads will halt immediately. Not sure what to spend? For your convenience, the platform allows you to see your projected results based on the budget you set. You have full control and can adjust it to meet your needs.

How much should you spend on Google Ads?

The amount of money you should spend on Google Ads varies based on your business, industry, and goals. Some spend tens of thousands of dollars - and more - on Google Ads, while others find success with much less. To know where you should start, consider a test budget to narrow down the keywords with the most conversions for your business.

Because you will need 100-200 clicks on a keyword to know if it converts, you can calculate a test budget using this formula: number of keywords x cost per click (CPC) x 100 or 200.

How do Google Ads work?

Google Ads works on a pay-per-click (PPC) model. When creating marketing campaigns, businesses will focus their target on specific keywords and place a maximum bid per click. You will then compete with other businesses who are also targeting that keyword.

What are Google search ads?

Google search ads show up in the search results of those individuals actively looking online. In other words, search ads will only appear if responding to a query.

What are Google display ads?

Unlike search ads, display ads don’t need an active search to show up in front of a targeted audience. Instead, they use various targeting parameters. These ads usually appear on videos, websites, or articles that consumers often browse and depend heavily on cookies and data from previously visited websites or searches.

What is the Quality Score in Google Ads?

The Quality Score used by Google is a diagnostic tool that tells you how your ad, along with a keyword, stacks up against the competition. It looks at the overall user experience. The Quality Score is a range of 1-10, with 10 being the best. Each of your keywords will receive a score.

What is CTR in Google Ads?

CTR stands for click-through rate. In Google Ads, CTR is a ratio that reflects how many of the people who see your ad actually click it. It is calculated by dividing the number of clicks an ad receives by the number of times it was shown.

What do negative keywords do in Google Ads?

Negative keywords keep your targeted audience accurate by not showing your ad to those with queries containing your negative words. It's all about maintaining focus and reducing wasted clicks. For instance, if you sell hand-painted wine glasses, you may want to use some negative keywords that will keep your ads from appearing on queries about eyeglasses and eye doctors.

What are Google Ads match types and what do they do?

Google Ads has 3 match types: broad match, phrase match, and exact match.

Broad matches will show your ad to any searches that relate to your keyword without including it in the search. Phrase matches are those that include the keyword or something with similar meaning. And exact matches are matches that include the exact keyword or something that means exactly the same thing.

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243A Bank Street, New London, CT 06320

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